Cola Cola China operate in an aggressive and fierce concurrence weights .PepsiCo launch almost each months sales promotions and big deals with determination to overtook Coca Cola company and to gain the market share .Since the public awareness of health problems increase ,the biggest competitions actually concerns the innovation of new products that have the power to respond the consumer trend .In fact , both of Coca Cola and PepsiCo have adapted their strategies to attract more consumers and to drain more sales .They actually spend billions of dollars each year in order to promote their product and to attract new categories of customers and they develop continuously new variant in order to replace the lost in revenue due to the declining of carbonated-drink sales