Social media is an intense environment and has become a vital part of every individual’s life as it allows persons of societies to express themselves and allow their audiences an insight of their daily experiences. It is evident that social media is fundamental as it allows persons of any given society to form their identity over time. Social media drastically affects an individual’s micro, meso and macro world. The aim of this investigation is to focus on the reasons as to what influences individuals to portray themselves differently online. This is due to persons displaying an altered version of their lifestyles and personalities to their audiences. Individuals do this as they aim to be viewed in a different way to gain a larger audience and more explicitly, for the individual to feel validated